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Apple_Worldwide_developers_conferemce_2015_WWDC15Apple Worldwide Developers Conference. 2015 June 8-12 at San Francisco, California  (USA).

Apple’s renowned developer community will come together at WWDC to learn about the future of iOS and OS X.

WWDC features more than 100 technical sessions, over 1,000 Apple engineers, hands-on labs, and the Apple Design Awards.

Developers can apply for tickets to attend WWDC and millions worldwide will be able to watch sessions streamed live.

WWDC Scholarships are available to students and members of participating STEM organizations around the world.

Follow this link: https://developer.apple.com/wwdc/


European users of Apple’s iTunes stores can now “return” goods without giving a reason for up to 14 days after purchase, bringing the company in line with European regulations for the first time.

Apple‘s new policy for refunds on the App Store and iTunes, return it within 14 days and without giving any reason.

European buyers at the Apple App Store or iTunes Store, have the right to cancel the purchase within 14 days. This law is now valid for all apps, music, movies and more.

The feature, launched without fanfare, appears to be Apple’s attempt to comply with EU guidelines from June mandating online sellers to offer a “right of withdrawal” from distance sales.
The new reimbursement procedures have been introduced during the last days of December 2014, and are documented on Apple sites and precisely following this link to the file Right to Return” in PDF format (http://www.apple.com/legal/internet-services/itunes/uk/rightofwithdrawal-uk.pdf), which exist for every European nation.

The novelty is that you can ask the right of withdrawal within 14 days of purchase, even without the need to bring no reason to access the refund.

From what we read in the papers Apple will accept all requests for the items in the Apple store, with some exceptions such as iTunes Gifts already redeemed, subscriptions and those of iTunes Match, which are not present in Italy, and the good iTunes .

Apple can, in some cases, refuse to make the repayment, for it is necessary that the existence of the request. This is obviously due to avoid the usual abuse especially of the usual crafty” that populate the network and who think that once acquitato a piece of music, it can make a copy and then apply for reimbursement.

This new policy allows then to improve security in shopping, especially for the wrong ones.

Apple, however, has increased, in some European countries, the cost for participation in the Apple Developer program, for example moving to Germany at Euro 99 against the previous 80 Euro.

We can not know when the prices will be updated in the other countries, and not even know if the new refund policy introduced in the European community are linked to this strange as sudden increase of prices for developers.

Recall that accepts Google Play for free and allows developers always refund

Apple CEO Tim Cook unveiled the new iPhone 6 and iPhone 6 Plus in Cupertino, California.

Apple has announced that iOS then 8 will be available from Wednesday, September 17. As usual it will be a free software upgrade for users of iPhone, iPad and iPod touch.
iOS 8, as we have said, does not differ a little from the iOS 7: design “flat”, new icons, new applications such as Health.
Since upgrading the iPhone 4 is not included.

Registered developers can already enjoy Golden Master edition, available since yesterday, September 9.
Watch the video on youtube:



Streaming video requires Safari 4 or later on OS X v10.6 or higher; Safari on iOS 4.2 or higher; or QuickTime 7 on Windows. Streaming via Apple TV requires second-or third-generation Apple TV with software 5.0.2 or later.

Apple’s WWDC 2014 keynote in 10 minutes


App_Trekking_turiamo_mappatira_Ammappa_Italyi3Factory, in collaboration with Ammappalitalia (http://www.ammappalitalia.it/) launches the app with the idea of ​​trekking and walking and from the bet that all Italy is walking, without a car, without even taking a train or a bus. The idea is that each of us can share the trails on foot who knows. A mapping of our territory, so as to make us cry: Ammappiamo.”

Download here: https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=912204597&mt=8

Ammappa Trekking Italy is a joint project of Ammappalitalia, which means that each of us can participate in its slow construction.

The argument that it is the practicability at the foot of the Italian territory. In what way does it?
Simply providing a description of all of the paths that each of us knows. Just as Wikipedia is an encyclopedia of knowledge built by people from all over the world, so Ammappa Trekking Italy is an encyclopedia, free and open, footpaths, roads, mule tracks, that only the locals know and , shared, allow you to organize multi-day trek to the Italian countryside and to move from one country to another without necessarily buy books paths (often difficult if not purchased locally).



App_download_strategyMany customers, having launched its own smartphone application, ask us how to do to encourage people to download your App.
The process of developing an app can be tricky but once it is completed it should be ready for another phase of work and use energy and resources to focus on acquiring new users.
However, make sure that users will find your app is not simple, as in the early years of the birth of the App store for a large number of downloads was enough to propose an application with a name or special features, now with hundreds of thousands of applications on the market can be really complicated to get your app a really high number of downloads, and above all make it known to all those users who are willing to use it and download it. In this article I have collected from the network the first seven strategies that can easily be put in place to search for new users and convince them to download and use your new mobile application.


1. Optimize your description on the App Store
One of the main drivers of new users is the Apple App Store and / or Google Play Store, depending on which platform you have chosen for your application, is just what you put in the field “App Description”.Amazon_app_store_descriptionA description of the app should be well thought out , we have to produce a detailed text and seductive at the same time so that I can be able to convince users that it is worth to take a look and try your app.app_icon_store_qualityIt is also important to have well-designed icons and all images screenshots high resolution so that you see good in all the different smartphone models for which the app is designed. If you are planning to launch the app in other countries, you’ll also get all the professionally translated descriptions so that we can ensure that users do not run away via a foreign language because of a copy / paste badly translated by google translator. This simple rule is always to be taken into account because many users have the time and desire to take a look at the description and view the screenshot. It is therefore usual rule: a good first impression can prevent a user from switching to another before you decide to download your application.

2. Create a Website Promotion and Marketing Content
Developing a traditional website is a great way to market your app, app store for some securities it turns out that the Web is often the primary driver of new users. A website containing a well thought out blog section to inform users about new products and the characteristics of ‘application, where you can find questions and answers and a section that will show you how best to use the app. Do not forget to create a download link clearly visible, using the badge of the app store (see figure below), from the site for the installation of your application, these badges encourage users to want to download the app and play with it.


Badge per il download da App Store

Badge per App Store

The goal is always to encourage the user to install the application, the content marketing, the so-called Content Marketing should be focused to instruct users to press the button Download. Note: You must always make sure that your site is formatted to work correctly on screens of smartphones, or that it is a site called “responsive”. Many entrepreneurs make the mistake of having websites you read well on laptops and desktops, but are a disaster on a mobile device. So if you are thinking of marketing a mobile app you can not help but have a website “mobile-ready! “


 3. Promote Your Mobile App through your existing marketing channels
mailing_list It ‘s always very useful to send an e-mail to let us know your new application, it is also helpful to advise potential users as it can be installed. So if you have a database of email addresses of customers or users do not keep it in the drawer. What do you say messaging via SMS? The traditional mail? The road signs? Regardless of where you are in the world, many of your current and future customers have the smartphone and will be willing to test your application to see if it is something that they want to use regularly. Do not be afraid to let them know that your business is “mobile” and then you can interact with your brand in a unique way through your application.

4. Purchase Advertising “Install App” and other ads
Announcements to install the app, especially if purchased from major advertisers such as Facebook, Google etc. has become one of the best ways to get potential new users to your application. These allow advertisers to target users based on demographic information and can help to ensure that your marketing budget is spent only on a good target.
creativita_app_sviluppo_marketing_applicazioniAd example, if you have a business that sells primarily to female university students can purchase Facebook ads that target women between 18 and 22 attending colleges and universities specifications. If your application can be used by anyone in a particular country, it is possible to cover the population with ads to install the app in order to try to get the largest number of users that can install your application. Note that this rule generally applies: the number of users that can be acquired through targeted ads is limited only by your budget.

 5. Promo Codes and other freebies
The promotional campaigns that offer some type of discount or free download is another great way to gain new installations. That is almost always worth thinking about for a coupon code that offers a few free if you download the application, or to enter a coupon code. It’s always worth doing a couple of tests to find out which offers free lead most of the download and then focus on those. A side benefit of this method is that users are very likely to share a coupon code free with their friends. You may find that if you earn something more with the ‘word of mouth’ among users if this behavior is stimulated by your offer.

6. Submit your App to sites Reviews and Opinion
This activity takes a bit of time, but if you can spend some time in order to submit your app to the various app review sites and blogs that populate the Internet, this time will give you some satisfaction. The publishers of these sites will be encouraged to download your application and write a review of how it works and what users can expect from it. Note that if you decide to market your application in this way you will have to do a good test on the aesthetics of the app and make sure you have a high quality design and a very good user interface. Critics can be a very hard, if your application is not made and designed to rule, Art. Ricodate always that the quality of the user interface and the design does not depend at all on the cost that you paid to your chart or your marketing agency, geese quell matters is the actual hands-on experience of the designer. In the world of apps, the rules of the free market and do not count for anything other than the quality.

Here are links to some of the most popular review sites:

Mac World
Cnte Download.com

7. Leveraging the Power of Social Media
The last tip of this short article is to make the most of the power of social media to gain new users and other downloads. Posting on Facebook, communicate with your followers on Twitter, and if you have a brand it’s time to consider opening an account Instagram or Pinterest. Being active on social media is a great way to show that there is a personality or a team behind your applicati.



These 7 simple rules are fairly obvious and easy to intuition, but although everything seems so ‘clear to those who work with i3Factory, more and more often we see a waste of money and energy to those who still do not want to look ka real nature of this huge market app. I often talk with Graphics and Marketing Agencies that make spending budget to its customers with a presumption of fact as to make difficult, and painful, by the customer realize the fact that the “world has changed completely” with the ‘was the web, and that further big change came with the era of the “App Store”.
It happens so often to make several “gaffe” in meetings in which the computer appears to be driven by “Ptolemaic” and not enough to give some good advice to avoid many can throw a ton of money.


ios_8_Apple_iOS8_FearuresAs we all know by now Apple has unveiled iOS 8 at the Worldwide Developers Conference on June 2 2014 a beta version of the software was made available to developers on the same day, with a launch planned for the public this fall of 2014.
At this time, several beta versions have been released to developers, and beta 5 is the current version of the operating system in the hands of the developer community.
Until today the developers have only seen beta versions of iOS 5 8, but many Apple’s carrier partners
received iOS 8 beta 6 on the 19th of August, hinting at an imminent release of the so-called golden master release.
In this 8 version of the Apple operating system are witnessing an ever better integration between Apple devices, both mobile and desktop, and believe to be an important point of connection of both iOS and OS X 8 Yosemite.
Apple has introduced several new features “continuity” that are designed to connect the iPhone, iPad and Mac, as never before.”

August 2014

  • Aug 19 Apple Seeds iOS 8 Beta 6 to Carrier Testing Partners, but Not Broader Developer Community
  • Aug 4 iOS 8 Beta 5 Tidbits: SMS Relay, New iCloud Icons, Health App Updates, and More
  • Aug 4 Apple Releases iOS 8 Beta 5 to Developers

July 2014

  • Jul 21 Apple Releases iOS 8 Beta 4 to Developers ; iOS 8 Beta 4 Tidbits: Tips App, Control Center Redesign, New Display Options
  • Jul 16 iOS 8 Beta 4 Reportedly Coming Monday, July 21
  • Jul 14 iOS 7 Adoption Hits 90% Ten Months After Release
  • Jul 8 Siri ‘Just Thrilled’ About iOS 8, but Sad About Lack of Stage Time at WWDC
  • Jul 7 Apple Releases iOS 8 Beta 3 to Developers;  Apple’s ‘Health’ App Gains Ability to Track Steps With M7 Motion Coprocessor in New iOS 8 Beta ;  iOS 8 Beta 3 Tidbits: iCloud Drive Access, New Handoff Setting, and More
  • Jul 4 Apple Planning to Wipe CloudKit Data for iOS 8 and Yosemite on July 7 Ahead of Beta Updates

June 2014

  • Jun 30 App Extensions, Third-Party Touch ID Access Demoed With iOS 8 1Password Beta
  • Jun 26 iOS 8 Beta 3 Reportedly Not Launching Until Tuesday, July 8
  • Jun 20 Hands-On Installation and Usage of TouchPal’s Gesture Keyboard for iOS 8
  • Jun 20 Yahoo’s Missed Opportunity with iOS 8 Weather Hints at Uncertain Future in Stocks App
  • Jun 19 iOS 8 to Expand Manual Controls for iPhone Photographers ; Hidden ‘City Tours’ Flyover Feature for iOS 8 Maps Discovered in Beta 2
  • Jun 18 Evidence of iPhone 6 Atmospheric Pressure Sensor Found in iOS 8
  • Jun 17 New Apple TV Beta, iOS 8 Beta 2 Lay Groundwork for Upcoming Family Sharing Feature

Brevetto _patent_iPhone_curve_display_schermo_curvo

Rumors comes from Bloomberg, one of the world’s leading providers of information on the financial markets, Apple is developing an iPhone with curved screen and new pressure sensors.
Bloomberg also reveals the patent filed by Apple Inc., which makes the point that it is developing new models of the iPhone that most likely will include larger screens with curved glass and advanced sensors can detect the different levels

new-iPhone_curve_display_schermo_curvoTwo models are scheduled for release in the second half of next year would be characterized by larger displays with the glass that curves down at the edges. Sensors capable of distinguishing touches heavy or light on the screen will be incorporated in subsequent models, always  part of Bloomberg rumors (source: http://www.bloomberg.com/news/2013-11-10/apple-said-developing-curved-iphone-screens-enhanced-sensors.html) .

Samsung_galaxi_curve_diplay_schermo-curvoWith these two new models, curved screens of 4.7 inches and 5.5 inches, Apple is expected to approach the size of 5.7-inch Galaxy 3 Not3 that Samsung Electronics Co. launched last September. The South Korean manufacturer last month has launched a Galaxy with curved screen, the latest mobile phone in a variety of sizes and price ranges that Samsung is helping to keep ahead of Apple’s global market share in the sale of mobile phones.

The new smartphone from Apple are still in development and production plans have not been completed, said the source Bloomberg adding that the company would probably drop them going in the third quarter of 2014.

Apple then broke up with her glorious past in the month of September, when he presented two versions of the iPhone iPhone 5s with more advanced features and l ‘iPhone 5c colorful and somewhat lower prices, as part of a strategy that would see her compete on larger markets.

The first iPhone, released in 2007, offered a very functional and innovative touchscreen technology. Apple continues with its history of experimentation and the development of new materials in collaboration with the best suppliers of new technologies that will be able to improve the functions of your device.


Also according to Bloomberg said that Apple would open a new plant in Arizona to make components for its devices.

In conclusion

The fact that Apple could announce two new and different devices no longer so surprising, if we remember what he did with the iPhone and 5c 5s.
Therefore expect other sources that we confirm the introduction of pressure sensors, or rather of a screen that is capable of measuring the force applied on it, so darendere writing and drawing experience even more ‘innovative and fulfilling, and above all creative.

In an interesting article Matthew Panzarino asks, “’cause the look of the design iOS7 is so’ different from the previous” (Source: http://cdn.theapplelounge.com/wp-content/uploads/2013/06/iOS6vsiOS7_icons.png ).

After seeing the presentation of Apple iOS 7 now you know that the icons on the home screen (springboard cd) will change slightly.
Many of the new icons were designed mainly by members of the marketing and communications department at Apple, no more ‘by the development team of app. Jony Ive (now head of Human Interaction Apple) has guided step by step the design team to set the look and the color palette of the icons of the so-called stock app.



iOS7 Springboard


As has really changed the appearance of the icons of apps compared to iOS 6?
Let us see the comparison image created by @ pawsupforu:

Note that some icons have been taken directly from OS X (Safari), while others have been completely redesigned (Calendar)

ICONS DIMENSION , from 114px to 120px

iOS7 icone
IOS 7 Guide Freebie PSD

One of the major changes (over the design “flat”) is the change of size of the icons.
The application icons are now 120px iOS 7 (compared to the previous format of 114px) and the radius (Border Radius) is now 27px (20px compared to previous year). With this change comes the need to change the icon size of our app.
Fortunately, the designers Seevi Kargwal he designed the aforementioned iOS icon 7 in PSD format to help facilitate the process of redesign. You can check out more of the work.

Following the link to this web page http://dribbble.com/shots/1111211-IOS-7-Guide-Freebie-PSD you will find 2 ATTACHMENTS:
IOS_7_Guide_freebie_PSD.psd 900 KB
IOS-7-Guide-Full-Size.jpg 300 KB

iOS 7 Icon Rounded Corner Radius

The web site “Cult of Mac” argues that Jony Ive has given to the icons of iOS7 the same rounded corners iMac.

icone iOS7
icone Home – OS7 (Source)

Cult of Mac in his article argues that the new Director of Human Interface, Jony Ive, has redesigned iOS operating system as a multi-layered Parallax.
Ive qindi migrated its design philosophies and the hardware on iOS Messages app icon shows how you can get fecendo so that the corners of the icon messages have the same tapered edges that lie on the products Apple iMac.
The difference is only a small number of pixels that most users will probably never noticed, so Brad Ellis, who first discovered it, he created his own GIF comparison so you can actually see the changes:

Le icone di iOS7 hanno la stessa curvatura degli angoli dell'iMac
The icons of iOS7 have the same curvature of the corners of the iMac Brat Ellis.

In his blog Joel Page detailing the best corner of the icon as you can ‘see in the image below:


The new icon looks like a square with iOS7 dimesioni 120×120 px.

We conclude by considering the fact that the design changes with iOS 7 there sobno important innovations in the design of the icon.

The icons on the iPhone home screen received a slight increase in size to 114px by 57px and 60px and 120 px respectively.


We have introduced a new golden ratio grid and a new color scheme, much more ‘bright, that you will find included in the PSD file icon App Template This segiuendo link to this page:http://appicontemplate.com/ios7.
App icon Template , a Free Photoshop template is a resource that makes you more faciledisegnare icons. By changing a single object automatically returns you all the different formats required on iOS and Android.

Rivista della provincia di Milano
Rivista della provincia di Milano


Milano Province Magazine: La Provincia in Casa
has chosen to enter the mobile and tablet market with  i3Factory using the publishing system i3F Editorial, a technologically advanced solution without any cost management. The advanced technology of i3F Editorial allows publishers to publish new issues of the journal or magazine at no cost. It seems unbelievable but it is true.

The version for Apple iOS devices, all iPhone and iPod Touch (iPhone 3, iPhone5, iPhone 5) and iPad (iPad 3 Retina, iPad 4 Retina, iPad 1, iPad2) found at the following link:


The Android version for all smartphones and tablets Android (Samsung, Kindle, Sony, Asus, etc. ..):

https://play.google.com/store/apps/details?id=org.imaginor (GOOGLE PLAY- Android Market)

http://www.amazon.com/Provincia-Casa-Milano-italian-Magazine/dp/B00BUL9THS (Amazon App Store – Kindle fire)

i3Factory World  accompanies the Ministry of Labour through the i3Editorial Editorial System lands on the App Store.
An easy way to keep up to date on the world of work. Newsletter Cliclavoro is a monthly feature that collects the most important industry news, trends in the labor market, opportunities in Europe, interviews with personalities.

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in opening
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Keep up to date on market trends, with data and information enriched with links and multimedia content.
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