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Your Iphone, iPad & Android Application Factory

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App_download_strategyMany customers, having launched its own smartphone application, ask us how to do to encourage people to download your App.
The process of developing an app can be tricky but once it is completed it should be ready for another phase of work and use energy and resources to focus on acquiring new users.
However, make sure that users will find your app is not simple, as in the early years of the birth of the App store for a large number of downloads was enough to propose an application with a name or special features, now with hundreds of thousands of applications on the market can be really complicated to get your app a really high number of downloads, and above all make it known to all those users who are willing to use it and download it. In this article I have collected from the network the first seven strategies that can easily be put in place to search for new users and convince them to download and use your new mobile application.

 

1. Optimize your description on the App Store
One of the main drivers of new users is the Apple App Store and / or Google Play Store, depending on which platform you have chosen for your application, is just what you put in the field “App Description”.Amazon_app_store_descriptionA description of the app should be well thought out , we have to produce a detailed text and seductive at the same time so that I can be able to convince users that it is worth to take a look and try your app.app_icon_store_qualityIt is also important to have well-designed icons and all images screenshots high resolution so that you see good in all the different smartphone models for which the app is designed. If you are planning to launch the app in other countries, you’ll also get all the professionally translated descriptions so that we can ensure that users do not run away via a foreign language because of a copy / paste badly translated by google translator. This simple rule is always to be taken into account because many users have the time and desire to take a look at the description and view the screenshot. It is therefore usual rule: a good first impression can prevent a user from switching to another before you decide to download your application.

2. Create a Website Promotion and Marketing Content
Developing a traditional website is a great way to market your app, app store for some securities it turns out that the Web is often the primary driver of new users. A website containing a well thought out blog section to inform users about new products and the characteristics of ‘application, where you can find questions and answers and a section that will show you how best to use the app. Do not forget to create a download link clearly visible, using the badge of the app store (see figure below), from the site for the installation of your application, these badges encourage users to want to download the app and play with it.

 

Badge per il download da App Store

Badge per App Store

The goal is always to encourage the user to install the application, the content marketing, the so-called Content Marketing should be focused to instruct users to press the button Download. Note: You must always make sure that your site is formatted to work correctly on screens of smartphones, or that it is a site called “responsive”. Many entrepreneurs make the mistake of having websites you read well on laptops and desktops, but are a disaster on a mobile device. So if you are thinking of marketing a mobile app you can not help but have a website “mobile-ready! “

 

 3. Promote Your Mobile App through your existing marketing channels
mailing_list It ‘s always very useful to send an e-mail to let us know your new application, it is also helpful to advise potential users as it can be installed. So if you have a database of email addresses of customers or users do not keep it in the drawer. What do you say messaging via SMS? The traditional mail? The road signs? Regardless of where you are in the world, many of your current and future customers have the smartphone and will be willing to test your application to see if it is something that they want to use regularly. Do not be afraid to let them know that your business is “mobile” and then you can interact with your brand in a unique way through your application.

4. Purchase Advertising “Install App” and other ads
Announcements to install the app, especially if purchased from major advertisers such as Facebook, Google etc. has become one of the best ways to get potential new users to your application. These allow advertisers to target users based on demographic information and can help to ensure that your marketing budget is spent only on a good target.
creativita_app_sviluppo_marketing_applicazioniAd example, if you have a business that sells primarily to female university students can purchase Facebook ads that target women between 18 and 22 attending colleges and universities specifications. If your application can be used by anyone in a particular country, it is possible to cover the population with ads to install the app in order to try to get the largest number of users that can install your application. Note that this rule generally applies: the number of users that can be acquired through targeted ads is limited only by your budget.

 5. Promo Codes and other freebies
The promotional campaigns that offer some type of discount or free download is another great way to gain new installations. That is almost always worth thinking about for a coupon code that offers a few free if you download the application, or to enter a coupon code. It’s always worth doing a couple of tests to find out which offers free lead most of the download and then focus on those. A side benefit of this method is that users are very likely to share a coupon code free with their friends. You may find that if you earn something more with the ‘word of mouth’ among users if this behavior is stimulated by your offer.

6. Submit your App to sites Reviews and Opinion
This activity takes a bit of time, but if you can spend some time in order to submit your app to the various app review sites and blogs that populate the Internet, this time will give you some satisfaction. The publishers of these sites will be encouraged to download your application and write a review of how it works and what users can expect from it. Note that if you decide to market your application in this way you will have to do a good test on the aesthetics of the app and make sure you have a high quality design and a very good user interface. Critics can be a very hard, if your application is not made and designed to rule, Art. Ricodate always that the quality of the user interface and the design does not depend at all on the cost that you paid to your chart or your marketing agency, geese quell matters is the actual hands-on experience of the designer. In the world of apps, the rules of the free market and do not count for anything other than the quality.

Here are links to some of the most popular review sites:

Mac World
TechCrunch
ZDNet
Cnte Download.com
Mashable

7. Leveraging the Power of Social Media
The last tip of this short article is to make the most of the power of social media to gain new users and other downloads. Posting on Facebook, communicate with your followers on Twitter, and if you have a brand it’s time to consider opening an account Instagram or Pinterest. Being active on social media is a great way to show that there is a personality or a team behind your applicati.

 

Conclusions

These 7 simple rules are fairly obvious and easy to intuition, but although everything seems so ‘clear to those who work with i3Factory, more and more often we see a waste of money and energy to those who still do not want to look ka real nature of this huge market app. I often talk with Graphics and Marketing Agencies that make spending budget to its customers with a presumption of fact as to make difficult, and painful, by the customer realize the fact that the “world has changed completely” with the ‘was the web, and that further big change came with the era of the “App Store”.
It happens so often to make several “gaffe” in meetings in which the computer appears to be driven by “Ptolemaic” and not enough to give some good advice to avoid many can throw a ton of money.

 

ios_8_Apple_iOS8_FearuresAs we all know by now Apple has unveiled iOS 8 at the Worldwide Developers Conference on June 2 2014 a beta version of the software was made available to developers on the same day, with a launch planned for the public this fall of 2014.
At this time, several beta versions have been released to developers, and beta 5 is the current version of the operating system in the hands of the developer community.
Until today the developers have only seen beta versions of iOS 5 8, but many Apple’s carrier partners
received iOS 8 beta 6 on the 19th of August, hinting at an imminent release of the so-called golden master release.
In this 8 version of the Apple operating system are witnessing an ever better integration between Apple devices, both mobile and desktop, and believe to be an important point of connection of both iOS and OS X 8 Yosemite.
Apple has introduced several new features “continuity” that are designed to connect the iPhone, iPad and Mac, as never before.”

August 2014

  • Aug 19 Apple Seeds iOS 8 Beta 6 to Carrier Testing Partners, but Not Broader Developer Community
  • Aug 4 iOS 8 Beta 5 Tidbits: SMS Relay, New iCloud Icons, Health App Updates, and More
  • Aug 4 Apple Releases iOS 8 Beta 5 to Developers

July 2014

  • Jul 21 Apple Releases iOS 8 Beta 4 to Developers ; iOS 8 Beta 4 Tidbits: Tips App, Control Center Redesign, New Display Options
  • Jul 16 iOS 8 Beta 4 Reportedly Coming Monday, July 21
  • Jul 14 iOS 7 Adoption Hits 90% Ten Months After Release
  • Jul 8 Siri ‘Just Thrilled’ About iOS 8, but Sad About Lack of Stage Time at WWDC
  • Jul 7 Apple Releases iOS 8 Beta 3 to Developers;  Apple’s ‘Health’ App Gains Ability to Track Steps With M7 Motion Coprocessor in New iOS 8 Beta ;  iOS 8 Beta 3 Tidbits: iCloud Drive Access, New Handoff Setting, and More
  • Jul 4 Apple Planning to Wipe CloudKit Data for iOS 8 and Yosemite on July 7 Ahead of Beta Updates

June 2014

  • Jun 30 App Extensions, Third-Party Touch ID Access Demoed With iOS 8 1Password Beta
  • Jun 26 iOS 8 Beta 3 Reportedly Not Launching Until Tuesday, July 8
  • Jun 20 Hands-On Installation and Usage of TouchPal’s Gesture Keyboard for iOS 8
  • Jun 20 Yahoo’s Missed Opportunity with iOS 8 Weather Hints at Uncertain Future in Stocks App
  • Jun 19 iOS 8 to Expand Manual Controls for iPhone Photographers ; Hidden ‘City Tours’ Flyover Feature for iOS 8 Maps Discovered in Beta 2
  • Jun 18 Evidence of iPhone 6 Atmospheric Pressure Sensor Found in iOS 8
  • Jun 17 New Apple TV Beta, iOS 8 Beta 2 Lay Groundwork for Upcoming Family Sharing Feature

Brevetto _patent_iPhone_curve_display_schermo_curvo

Rumors comes from Bloomberg, one of the world’s leading providers of information on the financial markets, Apple is developing an iPhone with curved screen and new pressure sensors.
Bloomberg also reveals the patent filed by Apple Inc., which makes the point that it is developing new models of the iPhone that most likely will include larger screens with curved glass and advanced sensors can detect the different levels

new-iPhone_curve_display_schermo_curvoTwo models are scheduled for release in the second half of next year would be characterized by larger displays with the glass that curves down at the edges. Sensors capable of distinguishing touches heavy or light on the screen will be incorporated in subsequent models, always  part of Bloomberg rumors (source: http://www.bloomberg.com/news/2013-11-10/apple-said-developing-curved-iphone-screens-enhanced-sensors.html) .

Samsung_galaxi_curve_diplay_schermo-curvoWith these two new models, curved screens of 4.7 inches and 5.5 inches, Apple is expected to approach the size of 5.7-inch Galaxy 3 Not3 that Samsung Electronics Co. launched last September. The South Korean manufacturer last month has launched a Galaxy with curved screen, the latest mobile phone in a variety of sizes and price ranges that Samsung is helping to keep ahead of Apple’s global market share in the sale of mobile phones.

The new smartphone from Apple are still in development and production plans have not been completed, said the source Bloomberg adding that the company would probably drop them going in the third quarter of 2014.

Apple then broke up with her glorious past in the month of September, when he presented two versions of the iPhone iPhone 5s with more advanced features and l ‘iPhone 5c colorful and somewhat lower prices, as part of a strategy that would see her compete on larger markets.

The first iPhone, released in 2007, offered a very functional and innovative touchscreen technology. Apple continues with its history of experimentation and the development of new materials in collaboration with the best suppliers of new technologies that will be able to improve the functions of your device.

iPhone_curve_display_schermo_curvo

Also according to Bloomberg said that Apple would open a new plant in Arizona to make components for its devices.

In conclusion

The fact that Apple could announce two new and different devices no longer so surprising, if we remember what he did with the iPhone and 5c 5s.
Therefore expect other sources that we confirm the introduction of pressure sensors, or rather of a screen that is capable of measuring the force applied on it, so darendere writing and drawing experience even more ‘innovative and fulfilling, and above all creative.

In an interesting article Matthew Panzarino asks, “’cause the look of the design iOS7 is so’ different from the previous” (Source: http://cdn.theapplelounge.com/wp-content/uploads/2013/06/iOS6vsiOS7_icons.png ).

After seeing the presentation of Apple iOS 7 now you know that the icons on the home screen (springboard cd) will change slightly.
Many of the new icons were designed mainly by members of the marketing and communications department at Apple, no more ‘by the development team of app. Jony Ive (now head of Human Interaction Apple) has guided step by step the design team to set the look and the color palette of the icons of the so-called stock app.

 

 

iOS7 Springboard

 

As has really changed the appearance of the icons of apps compared to iOS 6?
Let us see the comparison image created by @ pawsupforu:

ios6-iOS7_icone-confronto_icons-comparison
Note that some icons have been taken directly from OS X (Safari), while others have been completely redesigned (Calendar)

ICONS DIMENSION , from 114px to 120px

iOS7 icone
IOS 7 Guide Freebie PSD

One of the major changes (over the design “flat”) is the change of size of the icons.
The application icons are now 120px iOS 7 (compared to the previous format of 114px) and the radius (Border Radius) is now 27px (20px compared to previous year). With this change comes the need to change the icon size of our app.
Fortunately, the designers Seevi Kargwal he designed the aforementioned iOS icon 7 in PSD format to help facilitate the process of redesign. You can check out more of the work.

Following the link to this web page http://dribbble.com/shots/1111211-IOS-7-Guide-Freebie-PSD you will find 2 ATTACHMENTS:
IOS_7_Guide_freebie_PSD.psd 900 KB
IOS-7-Guide-Full-Size.jpg 300 KB

iOS 7 Icon Rounded Corner Radius

The web site “Cult of Mac” argues that Jony Ive has given to the icons of iOS7 the same rounded corners iMac.

icone iOS7
icone Home – OS7 (Source)

Cult of Mac in his article argues that the new Director of Human Interface, Jony Ive, has redesigned iOS operating system as a multi-layered Parallax.
Ive qindi migrated its design philosophies and the hardware on iOS Messages app icon shows how you can get fecendo so that the corners of the icon messages have the same tapered edges that lie on the products Apple iMac.
The difference is only a small number of pixels that most users will probably never noticed, so Brad Ellis, who first discovered it, he created his own GIF comparison so you can actually see the changes:

Le icone di iOS7 hanno la stessa curvatura degli angoli dell'iMac
The icons of iOS7 have the same curvature of the corners of the iMac Brat Ellis.

In his blog Joel Page detailing the best corner of the icon as you can ‘see in the image below:

icona_ios7_bordo_domensione_radiusSource

The new icon looks like a square with iOS7 dimesioni 120×120 px.

We conclude by considering the fact that the design changes with iOS 7 there sobno important innovations in the design of the icon.

The icons on the iPhone home screen received a slight increase in size to 114px by 57px and 60px and 120 px respectively.

 

template
We have introduced a new golden ratio grid and a new color scheme, much more ‘bright, that you will find included in the PSD file icon App Template This segiuendo link to this page:http://appicontemplate.com/ios7.
App icon Template , a Free Photoshop template is a resource that makes you more faciledisegnare icons. By changing a single object automatically returns you all the different formats required on iOS and Android.

Rivista della provincia di Milano
Rivista della provincia di Milano

 


Milano Province Magazine: La Provincia in Casa
has chosen to enter the mobile and tablet market with  i3Factory using the publishing system i3F Editorial, a technologically advanced solution without any cost management. The advanced technology of i3F Editorial allows publishers to publish new issues of the journal or magazine at no cost. It seems unbelievable but it is true.

The version for Apple iOS devices, all iPhone and iPod Touch (iPhone 3, iPhone5, iPhone 5) and iPad (iPad 3 Retina, iPad 4 Retina, iPad 1, iPad2) found at the following link:

https://itunes.apple.com/it/app/la-provincia-in-casa/id606239216?mt=8

The Android version for all smartphones and tablets Android (Samsung, Kindle, Sony, Asus, etc. ..):

https://play.google.com/store/apps/details?id=org.imaginor (GOOGLE PLAY- Android Market)

http://www.amazon.com/Provincia-Casa-Milano-italian-Magazine/dp/B00BUL9THS (Amazon App Store – Kindle fire)

i3Factory World  accompanies the Ministry of Labour through the i3Editorial Editorial System lands on the App Store.
An easy way to keep up to date on the world of work. Newsletter Cliclavoro is a monthly feature that collects the most important industry news, trends in the labor market, opportunities in Europe, interviews with personalities.

The newsletter is divided into 5 sections:

in opening
deepening
The interview
From Europe
From the Social Network

Keep up to date on market trends, with data and information enriched with links and multimedia content.
To follow in real-time news from the world of work CliComunica download the application.
Apple iPhone and iPad Version: https://itunes.apple.com/it/app/clicomunica/id582587332?mt=8

Android version: https://play.google.com/store/search?q=clicomunica&c=apps

iPhone5 has a larger screen than its predecessors. Developers iOS6 must support resolutions of 640 x 1136 px instead of 640 x 960 px pf iPhone4.
But even in this case if you follow the logic Apple work to be done is not at all complicated.

The blog   http://blog.mugunthkumar.com/coding/supporting-the-iphone-5/ proposes to follow four phases:

Phase 1:

iPhone 5 requires a new set of instructions, armv7s. Only in the last version of Xcode (4.5) supports the generation instruction set armv7s. Doa note that Xcode 4.5 no longer supports armv6 and deplores iPhone 3G and older devices. So we must now develop our application using Xcode 4.5

Phase 2:

The next step is to add a picture to launch (Default-568h@2x.png). When you build the project with Xcode 4.5, you receive a warning, “Missing 4 Retina launch image”. Click “Add” to add a default image to the project.

 

Step 3:

However, most of the nib file still will not be scaled correctly. The next step is to check the mask to automatically resize (auto resizing mask) of all the nib file and make sure that the view (view) in the nib file is automatically sized according to the new height of the view.

 

The properties that are used are:

UIViewAutoresizingFlexibleTopMargin,
UIViewAutoresizingFlexibleBottomMargin,
UIViewAutoresizingFlexibleHeight.

It uses UIViewAutoresizingFlexibleHeight for display on top so that car size with the main window. It uses the UIViewAutoresizingFlexibleTopMargin and / or UIViewAutoresizingFlexibleBottomMargin for subviews.

UIViewAutoresizingFlexibleTopMargin is used if you want the subview eimanga “nailed” to the bottom (top edge is flexible) and UIViewAutoresizingFlexibleBottomMargin is used if you want the secondary display is “pinned” to the top (I bottom is flexible).

If you are using Cocoa Auto Layout, this step becomes optional. However, self Layout is not supported on iOS 5.

 

Finally, any Layer that you have added to the view must be manually resized. The following code shows how to do this. We use patternLayer to add a pattern for all view controllers. You need to resize the method viewWillLayoutSubviews.

 

-(void)viewWillLayoutSubviews {

self.patternLayer.frame = self.view.bounds;
[super viewWillLayoutSubviews];
}Step 5 (if you were a messy coder):

 

step 5

If the height of the view was encoded at 460 or 480, you may need to change all iinsrendo bounds. For example,

 

self.window = [[UIWindow alloc] initWithFrame: [[mainScreen UIScreen] bounds]];

instead of

self.window = [[UIWindow alloc] initWithFrame: CGRectMake (0, 0, 320, 480)];

 

Create images with the new dimensions

As I could see on the blog http://redth.info/get-your-monotouch-apps-ready-for-iphone-5-ios-6-today/ Unfortunately, the naming convention of image-568h @ 2x. png only seems to be used for the image by default, but does not apply to other images of ‘application. This means that if you are using a custom background image for display (eg UITableView background), you may need to create a new background image at the correct resolution, and the application to determine when to use each image.
It would be nice if Apple had extended into the new SDK support for the new screen using the method:
[UIImage imageNamed:@"my-image"]

Currently I can point to “my-image” the name of my image (without extension) and the operating system looks for the image in the application bundle according to this criterion: if the screen is an image with the search type retina @ 2x suffix in the name, if not found looks for the image without suffix. We would have expected from Apple to extend the algorithm to include the ability to search for the suffix-568h @ 2x in the case of screen sizes 4 “. Unfortunately it is not and that is why we encode it explicitly in our code.

For example, in our non-4inch compatible app, I have two images:

Images / TableViewBackground.png – 320×358
Images / TableViewBackground@2x.png – 640×716

With the new resolution, I need to create a third image (we decided to use the option-568h @ 2x.png naming convention, even if it is not processed by Apple):

Images/TableViewBackground-568h@2x.png

An elegant approach is to create a new category for UIImage class (with a little imagination we call UIImage + Retina4), and perform at runtime within the category of a substitution method “imageNamed:” with one that can handle the new Convention:


// inside UIImage+Retina4.h
#import

@interface UIImage (Retina4)

@end

// all’interno di UIImage+Retina4.m
#import “UIImage+Retina4.h”
#ifdef TARGET_MAC_OS
#import
#else
#import
#endif

static Method origImageNamedMethod = nil;

@implementation UIImage (Retina4)

+ (void)initialize {
origImageNamedMethod = class_getClassMethod(self, @selector(imageNamed:));
method_exchangeImplementations(origImageNamedMethod,
class_getClassMethod(self, @selector(retina4ImageNamed:)));
}

+ (UIImage *)retina4ImageNamed:(NSString *)imageName {
NSMutableString *imageNameMutable = [imageName mutableCopy];
NSRange retinaAtSymbol = [imageName rangeOfString:@"@"];
if (retinaAtSymbol.location != NSNotFound) {
[imageNameMutable insertString:@"-568h" atIndex:retinaAtSymbol.location];
} else {
CGFloat screenHeight = [UIScreen mainScreen].bounds.size.height;
if ([UIScreen mainScreen].scale == 2.f && screenHeight == 568.0f) {
NSRange dot = [imageName rangeOfString:@"."];
if (dot.location != NSNotFound) {
[imageNameMutable insertString:@"-568h@2x" atIndex:dot.location];
} else {
[imageNameMutable appendString:@"-568h@2x"];
}
}
}
NSString *imagePath = [[NSBundle mainBundle] pathForResource:imageNameMutable ofType:@”png”];
if (imagePath) {
return [UIImage retina4ImageNamed:imageNameMutable];
} else {
return [UIImage retina4ImageNamed:imageName];
}
return nil;
}

@end

What this code does is initializing replace Apple’s implementation of “imageNamed:” with our “retina4ImageNamed:” (and vice versa). At the very moment when the runtime calls “imageNamed:” actually going to call our function that will load the image optimized for the screen to 4 “on condition that it exists and that we are running the app on a device with this screen (including the simulator). If the image is not present or the screen is the traditional 3.5 “would then call the original function (renamed due to the initial exchange).
Obviously, this implementation can not be used in case the loading of images occurs explicitly by means of calls of the type
[UIImage imageWithContentsOfFile ...]
in which the name of the file to be constructed explicitly.

The Fugitive of the Space: Mission to Rome is an historical & fantasy movie adventure.

 

The first movie game live staged in the city of Rome.

Click here to Dowload from App Store
The Fugitive of the Space is the first movie game dedicated to the beauty of Rome city.
It’s a fun movie and interactive game. Dedicated to families or those who want to challenge themselves with this exciting adventure, including children and teenagers.

Entirely shot in the city of Rome, in Italy, this is a fun and educational experience.
You’ll discover the wonders of the eternal city while following the story and adventures of the main character, our Fugitive.

The History

The young Fugitive has just arrived on planet Earth and is walking around the beautiful city of Rome; near the Colosseum and the ancient wonders of the city.

He ran away from his planet, called NubiriX, using tele-transport . He escaped from his planet because he was betrothed to a rich and powerful princess of his kingdom.

Our friend has always been a romantic guy, and since the appearance of his bride who could not inspire him true love, he decides to run away to planet Earth and then following his instincts and his heart.

Unfortunately the ugly princess, after learning of the escape, has hired the royal guard master to chase his betrothed to bring him home. The captain of the guard, along with his crew, jumps into the hyperspace by following the traces of the tele-transportation that will take him in the solar system and finally on Earth.
The pursuers, however, have very reliable informations on our beloved planet and above all they manage to steal just a few images of the city of Rome.
The planet Nubirix is more than 2000 light years from earth and for this reason the images that appear on-board computer of the imperial guards are nothing but photographs of Rome 2000 years ago.

Will our Fugitive succeed in escaping from his pursuers and find, at last, true love on our planet Earth?

The fate of the Fugitive is now in your hands.

Dowload “Fugitive of the Space” from App Store

 

Images:

i3Factory has developed and published on behalf of ISNART and the Ministry of Agriculture and Forestry and Unioncamere, on the Apple App store and Android quieted interesting and useful application application:

10Q Ricette Italiane

Description

Italian Recipes 10Q is an APP with more than 1000 Italian recipes chosen from the most representative at regional level and among the best known worldwide and represents a gastronomic journey that lets you know virtually Italy, through its flavors.

The aim is to present in detail the quality of products with a designation of origin (239 between PDO – PGI-STG), unique products that make a dish with the tradition, the work and dedication of the producers present only on some areas Italians.

The Italian restaurants in the world reported provide these dishes in their menu, constantly enriching this APP.

Consulting the “Recipes” gives easy access to ingredients that are needed, the method of preparation, the location of manufacture of ingredients (with clear maps geo-referenced) and tourist information to get in the territories.

Do not want to go shopping and want to use the ingredients you have at home (fridge / pantry)? Nothing more simple: put the ingredients on hand and the JPA will provide you with all the recipes that contain them, and can suggest some curiosity about the ingredients with a designation of origin. And if you are not satisfied with the success of your plate, you can always resort to the list of restaurants where you can taste the recipe you choose and your palate will be satisfied!

Bon appetit to all, wishing you could soon make a journey of taste in Italy, in search of those areas that make special local products!

And ‘an initiative of the Ministry of Agriculture and Forestry and Unioncamere

Below is the link to download the Italian Recipes 10Q.
Link for Android: https://play.google.com/store/apps/details?id=ricetteItaliane.Fragment&feature=search_result#?t=W10

Link for iOS (iPhone, iPod Touch e iPad): http://itunes.apple.com/us/app/10q-ricette-italiane/id510911650?mt=8

When you decide to design an app you must always follow the basic principles of industrial design.
Many people think of this commissioning an app, but when you are describing the application and then how their idea can be translated by the user experience and graphic interface (User Interface & User Experience), they are unprepared and very often they hide behind phrases like “I do not know this is a job for engineers, lets see this to the technicians …see ye.”

Needless to say,  when the  “technicians” get to work these people, who have no concept to delegate, will begin to demand substantive changes giving advice and information of any kind and almost always only after the app came to final stage of its development.
And the well-known concept that the “technical”, and engineers, first build the core of the application and then they adapt the design and  they do the opposite, in spite of themselves, only if the commitment are valid and convincing, especially when this is decided right from beginning of the design.
In accordance with the approach of “you do that then we see”, wanted by professionals distracted and ill prepared, the final aesthetic result can be poor which seem as every engineer knows that, before starting to write code, you need to have clear UI principles with a description of the functions related to the experience of the user.

Some sophists can criticize me for using the word “user”, which sometimes is not very appealing if you think that the end users are just people, or individuals users. This difference in meaning of words is very clear to me, but for ease of communication and especially for translation needs prefer to use the word “user” or “users” instead of ‘”individual”.

 

10 principles for a good design of an app and for a product

First of all, to quote Steve Jobs, I propose a definition of design that has convinced me more:
“Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service.”

Of course, the same principles Jobs was inspired by Dieter Rams, former Braun’s designers, who enumerated his 10 principles for good design of a product:

 

Dieter Rams e i suoi prodotti di design

 

  • Dieter Rams Ten Principles of “Good Design”
    1. Good Design Is Innovative : The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.
    2. Good Design Makes a Product Useful : A product is bought to be used. It has to satisfy certain criteria, not only functional but also psychological and aesthetic. Good design emphasizes the usefulness of a product while disregarding anything that could possibly detract from it.
    3. Good Design Is Aesthetic : The aesthetic quality of a product is integral to its usefulness because products are used every day and have an effect on people and their well-being. Only well-executed objects can be beautiful.
    4. Good Design Makes A Product Understandable : It clarifies the product’s structure. Better still, it can make the product clearly express its function by making use of the user’s intuition. At best, it is self-explanatory.
    5. Good Design Is Unobtrusive : Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.
    6. Good Design Is Honest : It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept
    7. Good Design Is Long-lasting : It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society.
    8. Good Design Is Thorough Down to the Last Detail : Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.
    9. Good Design Is Environmentally Friendly : Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product.
    10. Good Design Is as Little Design as Possible : Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.

 

Of course it is easy to see that these principles will be adapted to the design of industrial products, but also for the design of applications, especially if they will be used on products that were built precisely according to the principles of good industrial design, as are all products Apple.

Design better, work less

Dieter Rams, creator of the 10 principles, has always expressed his approach to design with the phrase: “Weniger, aber besser” or “Less, but better.”
Minimalism, as well as being very elegant, is certainly the best way to allow all users-users to understand instinctively the product and its functionality and it makes the product itself, or the App, friendly to use (user friendly) and “pure”.

Heuristic evaluation

At this point I can only describe even the so-called heuristic evaluation.
The Heuristic Evaluation is a method of inspection that is performed exclusively by the experts of usability and allows to evaluate whether a set of general design principles have been applied correctly in the UI.
The guidelines (“Ten Usability Heuristics“) upon which this sort of evaluation were developed in 1990 by Jakob Nielsen and Rolf Molich and are designed for desktop software, but in this case, these principles are still valid for designed for touchscreen applications, such as the iPhone OS App for iPhone and iPad app for Android and Windows Mobile.

 

With the heuristic evaluation is detected then the fidelity and adherence to the principles of usability of the product, you can find on  Wikipedia ( http://en.wikipedia.org/wiki/Usability )

This method, which as we said, is a type of inspection, provides the only involvement of usability experts and does not call into question the end-users: for this reason it is easy to perform, cheap and fast but does not take into account the possible evolution of the needs of public and therefore, in my humble opinion, is certainly very useful but if it owns it in the limit of being inflexible, and the lack of flexibility can usually castrate the creative evolution.

The heuristic evaluation test , therefore consists in a series of navigation of the product which are carried out separately by each “expert”. During the test use, the software product is evaluated for both static aspects of the interface, such as window layouts, labels, buttons etc.., And for the dynamic aspects of interaction and (logical processes and flows).
After finishing the investigation, experts will gather in brainstorming, check the results and compare them with the principles provided in the guideline to reach some common conclusions.

Conclusions

The heuristic evaluation method is certainly very useful and often necessary, but it can also be done instinctively , if the “expert” who heads the app is an old business guru.

I doubt that when you follow these methods, very hard, is that you can easily fall in the risk assessments of caging in a bureaucratic system – with its sculpted rules – which severely limits the creative people, as suggested by the same creator iPhone and iPad, “think Different”.

Think Different is in fact always been the key to the success of each product in each sector.

Obviously none of the great success stories, “Think Different” model-based , has never ignored the existence of principles that Nielsen is one of the cultural foundations of this industry.
We must never ignore the basics, but even being locked in a few principles, how big and important they are, if you want to try to be innovative and revolutionary.