App_download_strategyMany customers, having launched its own smartphone application, ask us how to do to encourage people to download your App.
The process of developing an app can be tricky but once it is completed it should be ready for another phase of work and use energy and resources to focus on acquiring new users.
However, make sure that users will find your app is not simple, as in the early years of the birth of the App store for a large number of downloads was enough to propose an application with a name or special features, now with hundreds of thousands of applications on the market can be really complicated to get your app a really high number of downloads, and above all make it known to all those users who are willing to use it and download it. In this article I have collected from the network the first seven strategies that can easily be put in place to search for new users and convince them to download and use your new mobile application.

 

1. Optimize your description on the App Store
One of the main drivers of new users is the Apple App Store and / or Google Play Store, depending on which platform you have chosen for your application, is just what you put in the field “App Description”.Amazon_app_store_descriptionA description of the app should be well thought out , we have to produce a detailed text and seductive at the same time so that I can be able to convince users that it is worth to take a look and try your app.app_icon_store_qualityIt is also important to have well-designed icons and all images screenshots high resolution so that you see good in all the different smartphone models for which the app is designed. If you are planning to launch the app in other countries, you’ll also get all the professionally translated descriptions so that we can ensure that users do not run away via a foreign language because of a copy / paste badly translated by google translator. This simple rule is always to be taken into account because many users have the time and desire to take a look at the description and view the screenshot. It is therefore usual rule: a good first impression can prevent a user from switching to another before you decide to download your application.

2. Create a Website Promotion and Marketing Content
Developing a traditional website is a great way to market your app, app store for some securities it turns out that the Web is often the primary driver of new users. A website containing a well thought out blog section to inform users about new products and the characteristics of ‘application, where you can find questions and answers and a section that will show you how best to use the app. Do not forget to create a download link clearly visible, using the badge of the app store (see figure below), from the site for the installation of your application, these badges encourage users to want to download the app and play with it.

 

Badge per il download da App Store

Badge per App Store

The goal is always to encourage the user to install the application, the content marketing, the so-called Content Marketing should be focused to instruct users to press the button Download. Note: You must always make sure that your site is formatted to work correctly on screens of smartphones, or that it is a site called “responsive”. Many entrepreneurs make the mistake of having websites you read well on laptops and desktops, but are a disaster on a mobile device. So if you are thinking of marketing a mobile app you can not help but have a website “mobile-ready! “

 

 3. Promote Your Mobile App through your existing marketing channels
mailing_list It ‘s always very useful to send an e-mail to let us know your new application, it is also helpful to advise potential users as it can be installed. So if you have a database of email addresses of customers or users do not keep it in the drawer. What do you say messaging via SMS? The traditional mail? The road signs? Regardless of where you are in the world, many of your current and future customers have the smartphone and will be willing to test your application to see if it is something that they want to use regularly. Do not be afraid to let them know that your business is “mobile” and then you can interact with your brand in a unique way through your application.

4. Purchase Advertising “Install App” and other ads
Announcements to install the app, especially if purchased from major advertisers such as Facebook, Google etc. has become one of the best ways to get potential new users to your application. These allow advertisers to target users based on demographic information and can help to ensure that your marketing budget is spent only on a good target.
creativita_app_sviluppo_marketing_applicazioniAd example, if you have a business that sells primarily to female university students can purchase Facebook ads that target women between 18 and 22 attending colleges and universities specifications. If your application can be used by anyone in a particular country, it is possible to cover the population with ads to install the app in order to try to get the largest number of users that can install your application. Note that this rule generally applies: the number of users that can be acquired through targeted ads is limited only by your budget.

 5. Promo Codes and other freebies
The promotional campaigns that offer some type of discount or free download is another great way to gain new installations. That is almost always worth thinking about for a coupon code that offers a few free if you download the application, or to enter a coupon code. It’s always worth doing a couple of tests to find out which offers free lead most of the download and then focus on those. A side benefit of this method is that users are very likely to share a coupon code free with their friends. You may find that if you earn something more with the ‘word of mouth’ among users if this behavior is stimulated by your offer.

6. Submit your App to sites Reviews and Opinion
This activity takes a bit of time, but if you can spend some time in order to submit your app to the various app review sites and blogs that populate the Internet, this time will give you some satisfaction. The publishers of these sites will be encouraged to download your application and write a review of how it works and what users can expect from it. Note that if you decide to market your application in this way you will have to do a good test on the aesthetics of the app and make sure you have a high quality design and a very good user interface. Critics can be a very hard, if your application is not made and designed to rule, Art. Ricodate always that the quality of the user interface and the design does not depend at all on the cost that you paid to your chart or your marketing agency, geese quell matters is the actual hands-on experience of the designer. In the world of apps, the rules of the free market and do not count for anything other than the quality.

Here are links to some of the most popular review sites:

Mac World
TechCrunch
ZDNet
Cnte Download.com
Mashable

7. Leveraging the Power of Social Media
The last tip of this short article is to make the most of the power of social media to gain new users and other downloads. Posting on Facebook, communicate with your followers on Twitter, and if you have a brand it’s time to consider opening an account Instagram or Pinterest. Being active on social media is a great way to show that there is a personality or a team behind your applicati.

 

Conclusions

These 7 simple rules are fairly obvious and easy to intuition, but although everything seems so ‘clear to those who work with i3Factory, more and more often we see a waste of money and energy to those who still do not want to look ka real nature of this huge market app. I often talk with Graphics and Marketing Agencies that make spending budget to its customers with a presumption of fact as to make difficult, and painful, by the customer realize the fact that the “world has changed completely” with the ‘was the web, and that further big change came with the era of the “App Store”.
It happens so often to make several “gaffe” in meetings in which the computer appears to be driven by “Ptolemaic” and not enough to give some good advice to avoid many can throw a ton of money.